If you haven't been to one of these gatherings (I've been to several including joining as a vendor twice -- in Kepala Batas, Penang and Kangar Perlis couple years ago), check out what the buzz is all about:
The official promotional clip
First Malaysian Idol winner, Jaclyn Victor having a duet on Ceritera Cinta with Amir Sofaz
Sure, it's popular, and it gets heavy promotion on the TV channel owned by the organizer TV3 or the parent company, Media Prima, but in 2007, it turns out to be not so 'heboh' on the Internet.
A google search for news on this carnival that gets attended by 100,000s at each of its stop returns only ONE news result - the recent news article at New Straits Times, regarding the local authorities promise to avoid another embarrassing road traffic problem.
There are also only SEVEN videos posted at YouTube on this Jom Heboh event from Mar 17 until June 15, 2007.
A search on Google groups & usenet also returns only a handful of postings (less than 20) mentioning the event "karnival tv3" or "jom heboh 2007" with many of the postings talk mostly on the negativeness of such gatherings. As expected, also no mentioning of "jom heboh" in indexed books, scholarly materials, products search (what, no souvenirs?), patents etc.
With millions of people have likely already attended this event throughout the country for the past many years, it's surprising that only a few hundred people have bothered to blog about it at all. If you'd think that only fans aren't interested to talk much about it online, even TV3 and hosts like QueensBay mention nothing about Jom Heboh 2007 @ Penang on their respective websites! After all, the company/organizer also failed to secure jomheboh.com domain name (first registered by an anonymous registrant on Mar 2006). What's going on Media Prima?
It's no surprise that the websites for its popularly branded TV & radio stations (NTV7, 8TV, TV9, Hot.Fm etc) and related agencies (Grand Brilliance, E-media - aggregator of its print publications etc.) are getting much less hits/'viewership' compared to some individual Malaysia-based bloggers'!
[The last time there was a dedicated site on this event was back in 2004, when TMNET was its major event partner and thus set up a lively site at its BlueHyppo.com network. Since 2005 however, other major partners like Maxis have been doing poorly at promoting the event online except undertaking several Hotlink prepaid mobile special plan in conjunction with the event. See also 'Jom Heboh 2007' page by Dutch Lady which only has info on 2006 events]
Check out the event yourself, and perhaps you'd have more to say online about Jom Heboh than its organizers:-
For Jom Heboh fans, more stops for the year are as the following:-
- Kuala Lumpur: Stadium Nasional, Bukit Jalil (4-5 AUG)
- Sarawak: Stadium Negeri, Petra Jaya, Kuching (3-4 NOV)
- Selangor: Stadium Melawati, Shah Alam (8-9 DEC)